- Television Advertising in Canadian Elections : The Attack Mode 1993 (1999, Paperback) DJV, FB2
9780889203235 English 0889203237 Can the strategy of negative political advertising developed in the United States succeed in Canada, or does this kind of advertising do more harm than good?The year 1988 saw elections in both the United States and Canada. It also saw a turning point in the tenor of television campaign advertising. By the early 1990s there was a growing reliance upon negative political images and symbols.This book is about that growing reliance. While focusing on the use of "attack" ads, Television Advertising in Canadian Electionsprovides a historical overview of the growth of negative advertising. It includes a discussion of advertisers' intentions and strategies, an analysis of the ads played on both English language and French television and their impact and the ethics of political advertising.This is the first book-length investigation of negative political advertising in Canada. Professional politicians, as well as anyone interested in election politics, journalism, communication studies or advertising, will find this an absorbing study., In 11 chapters, contributors from Canada, the US, and Europe analyze the results of a study of the impact in the 1993 Canadian federal election of that offensive, yet effective US export: negative political ads. Provides a descriptive list of political advertisements aired, and a glossary of terms f, Television Advertising In Canadian Elections The Attack Mode, 1993
9780889203235 English 0889203237 Can the strategy of negative political advertising developed in the United States succeed in Canada, or does this kind of advertising do more harm than good?The year 1988 saw elections in both the United States and Canada. It also saw a turning point in the tenor of television campaign advertising. By the early 1990s there was a growing reliance upon negative political images and symbols.This book is about that growing reliance. While focusing on the use of "attack" ads, Television Advertising in Canadian Electionsprovides a historical overview of the growth of negative advertising. It includes a discussion of advertisers' intentions and strategies, an analysis of the ads played on both English language and French television and their impact and the ethics of political advertising.This is the first book-length investigation of negative political advertising in Canada. Professional politicians, as well as anyone interested in election politics, journalism, communication studies or advertising, will find this an absorbing study., In 11 chapters, contributors from Canada, the US, and Europe analyze the results of a study of the impact in the 1993 Canadian federal election of that offensive, yet effective US export: negative political ads. Provides a descriptive list of political advertisements aired, and a glossary of terms f, Television Advertising In Canadian Elections The Attack Mode, 1993